Local Business Schema - Now via API
Increase site discoverability with Local Business Schema, now available using Content Library data and the Duda API. Schema provides search engines with structured, reliable information about the site's business, improving SEO, especially in location-based searches that rely on core NAP (Name, Address, Phone) data.
Here's how it works
With the new Duda API, you can use data in the site Content Library to effortlessly generate Local Business Schema for the site.
To enable schema via API, you must:
- Have an account that enables API. (For more, see this.)
- Fill the site Content Library with the information below. (Only the first 3 fields are mandatory for the API to work, but all fields are recommended, and ensuring they are filled will improve the schema).
- Enable schema via the Update Site API by setting the local_business schema to enabled.
| Content Library Field (Business Info) | Schema Use |
|---|---|
| Business Name | The name of the business as it is most commonly represented to customers. |
| Address | The physical address of a business. |
| Geo | The latitude / longitude that represents the business's location. |
| Social Networks | Social profiles of the business. These are represented in schema as other URLs where the business can be found. |
| Business Hours | Hours that the business is open. |
| An email address for contacting the business. | |
| Phone | A phone number for contacting the business. |
| Logo | A logo that represents the business |
| Images (Content Library > Business Images) | Images that represent the business. |
| About us (Content Library > Business Text) | A short description giving a short overview of the business. |
More schema improvements to come
This is just the first phase of schema markup here at Duda. We’re working on integrating schema right into the platform and will let you know when it’s ready. We’re also working on other schema implementations, and will let you know as soon as they are ready, too.
In the meantime, please see the documentation here.
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