Blog Post

Nadya Chelnokov • Apr 19, 2021

Gross/Net Pricing: Now in Your Stores

Save time and effort with gross/net pricing, which provide up-to-date, standard tax rates based on a store’s geographic location. These rates reflect the country’s tax system with gross (including tax) or net (no tax) pricing for a transparent and smooth shopping experience. 









Set up your store quickly with gross/net pricing 

You can now choose to display product prices with or without tax. This is particularly helpful in countries where taxes are included in all products, and saves you from having to calculate and add the tax at checkout. 


Gross/net pricing is available in all new stores. If the store is located in a country with VAT,  gross prices will be displayed by default. In existing stores, net prices are displayed by default, and can be changed to gross prices via Settings > Taxes > Change Price Settings. 

Note: If you change net prices to gross prices (or vice versa), product prices will not change and must be updated manually. You can do this in bulk using CSV import.


What’s the difference between gross & net pricing?


Gross pricing means that the VAT is already included in the price. For example, if you enable gross pricing in a country with 19% VAT and enter €275 as the price of a product, customers will see €275 on the product page and at checkout. 


Net pricing means that the VAT will be added at checkout. For example, if you enable net pricing in a country with 19% VAT and enter €275 as the price of a product, the price at checkout will be €327,25.

More tax-related improvements 

In addition to this new capability, you’ll find the following improvements in your editor: 

  • Tax invoices: Optimize your order flow by separating order confirmation and tax invoices. This makes organizing paperwork easier and improves cancelation and returns handling..
  • Display VAT ID on order invoice: Add your tax registration number to tax invoices, further improving your workflow. 
  • Specify taxpayer ID number on regular invoices (receipts): Automatically add your customer’s VAT ID number in the admin email notifications.


For more about these and other tax-based store improvements, see
this













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