Your online stores are improving all the time. The newest improvement:  online shoppers can now tag Favorite items in your stores, so they can come back to them later and purchase. This encourages visitors to return and is great for boosting sales. 

The feature is available with Special Offer, Advanced and Unlimited store plans. 

Favorites are the way to go

The favorites button makes it really easy for shoppers to browse through your site and collect the items they like. They just click the Favorite button and the item is added to their Favorites list. Items that have been “Favorited” can be viewed together, on any device, by clicking the Favorites link in the site’s menu.

Customers don’t need to log into the site to see Favorites. Items marked as Favorite are stored for all site visitors.

Turn on Favorites in your stores right now!

To enable it, go to Store Panel > Settings > General > Cart and checkout and enable Favorites.

Automated Favorites Products Reminder is ready too

You can also send automatic email reminders to remind site visitors that they’ve marked items as Favorite.

Just go to Store Panel > Marketing > Automated emails and turn on the Favorite Products Reminder email. For more on making the most of automated store emails, see this.