Blog Post

Russ Jeffery • May 18, 2020

Usercentrics: Consent & Cookie Management - Free in the App Store

Introducing Usercentrics , the Consent Management Platform (CMP) now available free in Duda’s App store. With Usercentrics, you'll enable your sites to comply with internal privacy and data collection regulations such as GDPR.

 

Usercentrics enables businesses to obtain and document consent, so site visitors can control third-party technologies on the website. Usercentrics follows the industry gold standard IAB Transparency and Consent Framework . Adding Usercentrics’ Consent Management Platform (CMP) to your website enables you to go to market seamlessly with a tool to obtain user consents for data collection and tracking technologies.

 

How Usercentrics works

Usercenterics works as follows:


  1.  An initial scan identifies a website’s data collection and tracking technologies.
       
  2. Presents consent options to site visitors regarding use of tracking technologies.
       
  3. Gives site visitors control over which tracking technologies they allow to load and provides information about them.

Usercentrics integrates seamlessly into your site, and takes just a few steps to install.


After installation, a new floating widget and cookie consent banner is added to your website. By default, tracking scripts and third-party embedded code will not load for site visitors, unless the technology has been categorized as essential. This means visitors won’t be tracked by analytics such as Google Analytics, and services that perform tracking like YouTube, Facebook and SoundCloud won’t fully load until the user enables them.

 

Free version, now in the App store

We are releasing the free version first. This version scans websites, identifies technologies used and classifies them. It adds a widget to the website which allows visitors to opt-in to tracking.

Stay tuned - we’ll be releasing a paid version in the future, one which gives you more design control and complies with other data privacy legislation like CCPA, consent analytics, and more.


To get started with Usercentrics right now, open the App Store, add it to your site, and follow the instructions.




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