Blog Post

Roni Landau • Oct 31, 2018

WhatsApp Widget - Increase Engagement & Conversion

WhatsApp is one of the world’s most popular messaging platforms, with more than 1.5 billion users worldwide.
Add the new WhatsApp widget to your sites and you’ll give visitors a new, super easy way of getting in touch with the site owner quickly, especially from mobile. This is one more opportunity to increase engagement and conversion from your website, making it easier to convert anonymous site visitors into customers.

When you add WhatsApp to your sites, you give visitors an easy channel for communicating with site owners: a single click opens the app on the visitor’s device. It’s an easy way of solving problems and answering questions about a product’s dimensions, weekend hours, an upcoming reservation, etc.

All you need is a number

Getting started with WhatsApp is easy. Simply add the widget to your site, enter your WhatsApp number, and you’re ready to receive messages from site visitors. The widget works both on mobile (WhatsApp’s natural environment) and desktop, so it covers all the bases.

WhatsApp is a great addition to many types of websites, including:

  • Local services: Service providers who tend to work on the go (plumbers, carpenters, gardeners, etc.) can be hard to reach. Mobile is WhatsApp’s natural environment, so it’s a great channel for reaching services providers, anywhere.

  • Hospitality industry: Travelers often depend on wifi when they are on the go. By including WhatsApp on tourist-oriented sites, you’ll make those sites more accessible to travelers who want to confirm a reservation, announce their time of arrival, etc.

  • Online shops: Enables site visitors to make simple inquiries about size, colors, etc. A real-time conversation between a site owner and visitor can be all that it takes to close a sale.

A few words about WhatsApp


Free to install and use, WhatsApp is ideal for quick and easy mobile communications - both local and international. It’s a super convenient way of messaging, calling and sharing images.


  • WhatsApp has more than 1.5 billion monthly users

  • These users send about 60 billion messages every single day

  • WhatsApp is the most popular mobile messaging app in the world



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