Duda Leads in Site Performance with Google’s Newest CWV Metric (INP)
When it comes to site performance, Duda’s got your back— we’re the #1 site-building platform with the best Core Web Vitals scores. This comes in handy especially now, with Google’s newest Core Web Vitals metric, Interaction To Next Paint (INP). INP measures the time it takes between a site visitor's action, like clicking a button or typing on the keyboard, and the visual feedback the site provides in response to that action.
INP is replacing the First Input Delay CWV metric as of
March 12, 2024.
As mentioned in this Search Engine Journal article from last month, we’ve seen it coming, so we already took the initiative of making sure your Duda sites will produce good scores for the INP metric, too. Today, over 75% of sites built on Duda already show a score within the “good” range for INP.
How we did it
As described by Duda’s VP of Engineering Ronny Shapiro, “what we did was profile the platform to look for those long tasks and synchronous operations, and then improved them by splitting each to several tasks and deferring low priority ones, among other things. This resulted in an overall low INP score, which is what we were aiming for.”
With such solid success in site performance, you can get busy building sites for clients, knowing they’ll stay ahead of the CWV game.
What’s a good INP score and how to test it?
Lower INP scores mean fast response times, so you should aim for low numbers— under 200 milliseconds. To track and optimize the sites your agency has built on Duda, you can use third-party tools like WooRank, available in the Duda App Store. You can also set up custom Google Analytics or Google Tag Manager events to send these metrics into GA4.
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